Thermal print technology continues to satisfy an ever-growing number of labeling applications. Over two decades of product development have resulted in the broadest range of barcode printers capable of fulfilling a variety of tasks to meet the requirements of barcode system engineers and end-users throughout all sectors of industry. Some of the biggest, most profitable, best-known companies in the world use Zebra. Our product reliability, which began as our foundation, is now our reputation. Add to that the addition of new technologies such as RFID (Radio Frequency Identification) and Ethernet connectivity to achieve a wireless print solution and exciting new print capabilities are born.

As for the future of bar coding and whether it has achieved its full potential?

Not the way we see it! The possibilities of bar coding are practically endless. With a commitment to research and development, Zebra will leave no stone unturned in our quest to find better ways to make bar coding work for you and to build better products to meet your specialized needs. We will never be satisfied with status quo so as to continue to provide our customers with the highest quality bar code products and services available.